Has there ever been a better way to transport information, communicate values and call to action?

I don't think so.

Stories are humanity's best way to create meaning. We tell stories about the things we believe in.

Does a story work without morale? Sure, but it's only half as exciting, in my opinion.

Morals, values and wisdom have been passed on this way for thousands of years,

so why not use this well-tried method to our advantage?

 

 

This is why stories have always fascinated me,

because they trigger emotions and awake memories in us.

The characters take us on their journeys and share their experience with us.

That’s fantastic, don’t you think?